Managing Foreign Subsidiaries Remotely: The Role of Culture in Techno-Stress Appraisal and Well-Being

Multinational enterprises’ increased dependence on work-enabling technologies to manage global operations may contribute foreign subsidiary employees’ techno-stress (i.e., stress from interacting with technology). However, have either a positive or negative effect employee and customer engagement, depending the employee's appraisal of techno-stressors. Drawing transactional theory, authors provide conceptual model research propositions introduce concept international marketing scholars. The explore role information systems environment culture in techno-stressors their ultimate effects well-being performance. These aim encourage that provides fuller context technology-related challenges multinationals face building engagement across networks.